Country Bumkin™ is a brand that finally gives us something to embrace. The word country always comes with negative stereotypes and leaves a bad taste in your mouth. So, I took the term “Country Bumkin” and made it like, “So what that I’m country. This is what made me who I am and I’m going to embrace that.” That’s what it did for this region. Since the beginning, I’ve seen hundreds of people posting that they're a Country Bumkin. Before that, it wasn’t cool to be country. A lot of people didn’t like to be called country. What it does for fashion, in general, is it opens up the world to what the Deep South has to offer. When you think of our history, a lot of it is negative. So, it shines a light on the goodness that can come from the Deep South.
- Treon Young, CEO